BCBGeneration
The French term bon chic, bon genre or BCBG, was first applied in the 80s and translates to good style, good attitude. Now BCBG is synonymous with the chic, trendy and unique clothing of BCBGeneration.
Originally designed to bring the sophistication of European fashion to American women, BCBGeneration clothing did just that. Created by Max Azria after moving to the United States from Tunisia, BCBG’s popularity quickly spread from the west coast to becoming internationally known in the fashion world.
BCBGeneration clothing delivers a unique blend of uncompromising fashion. Now you can have glorious style without skimping on all-day comfort. With a variety of different looks, you’re bound to find just the right complement to any outfit. Versatile enough for casual and dress, BCBGeneration clothing provides the unlikely combination of mature playfulness in every style.
