Co Co Chanel
Gabrielle Bonheur “Coco” Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the field to be named on Time 100: The Most Important People of the Century.
Chanel S.A., commonly known as “Chanel” ‘ (English pronunciation: /ʃəˈnɛl/), is a Parisian fashion house founded by the late couturier Coco Chanel, recognized as one of the most chic in haute couture. Specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others), the Chanel label has become one of the most recognized names in the luxury and haute couture fashion industry. According to Forbes, the privately held House of Chanel is jointly owned by Alain Wertheimer and Gerard Wertheimer who are the grandsons of the early (1924) Chanel partner Pierre Wertheimer.
The signature Chanel logotype is an interlocking double-C (one facing forwards the other facing backwards.) Originally it was not a logo that Coco Chanel came up with. The logo was given to her by the Chateau de Cremat in Nice. The logotype was not trademarked until the opening of the first Chanel stores.
Chanel is currently dealing with illegal use of the double-C logotype on cheaper goods, especially counterfeit handbags and they have stated that it is a top priority of theirs to stop the sale of counterfeit products. Countries said to be producing great numbers of counterfeit Chanel handbags are Vietnam and China. An authentic Chanel handbag retails from around $2,850 USD, while a counterfeit usually costs around $100 USD, creating a demand for the signature style at a cheaper price. All authentic Chanel handbags are serialized, beginning in the 1990s.
Chanel logo
Resource: http://en.wikipedia.org/wiki/Coco_Chanel http://en.wikipedia.org/wiki/Chanel
